Search Engine Optimization has revolutionized modern marketing. Google is the top search engine, but most people rarely go beyond the first page of results. In fact, the top 3 results get most of the clicks. which is the main reason why everyone wants to rank number 1 on Google. Although paid advertising allows you to show up at the top of search engines, about half of all consumers scroll past the ads and click on the organic results.

How Search Engines Work

To understand how SEO works you must first know how search engines work. All search engines have three main functions, Crawling, indexing, and Ranking. Crawling means they scan the entire internet for the content which is related to a search query.

Indexing is the organizational phase in which sort what was crawled and filter out the irrelevant, outdated, and overall bad results, and group together the good results. Then, they rank all the results in order of relevance.

Off-Page SEO

Why You Need Backlinks

External links, also known as backlinks, are very important to SEO. if another website with high Domain Authority links to you, Google notices this and respects your website as a result, they also notice. Optimizing your website content for search engine visibility is the easy part. Receiving solid backlinks is also one of the toughest parts of SEO, but it’s not impossible. If you’re patient and refuse to cut corners, your hard work will eventually pay off. There are also many great link building guides available online that will give you a more thorough view on what backlinks are worth your hard earned money.

Ways to Get Backlinks

Guest Posting Works Wonders

There are many ways to get legitimate backlinks, but we’ll simply focus on two of them. Guest posting is a tried and true method of getting quality backlinks. Before you pursue this avenue, consider the following factors. First and foremost, they should have a Domain Authority of at least 40 and regularly publish good content. Their website must appear modern, trustworthy, and visually appealing. You should also look for sites who link out to websites with high authority and relevant content, which you should also be doing. And they should not be associated with any spammy or hazardous websites.

Social Media Shares Are Great Backlinks

Social Media activity is another underestimated way to get backlinks with very high authority. While it’s not quite the same as normal backlinks, experts will agree that they do matter. After publishing a blog post, most bloggers will create a social media post about it. If and when it gets shared, they receive free backlinks which boost their authority. This is merely a tip of the iceberg example, and there are more social media platforms at your disposal.

On Page SEO

Content Is Still King

Content is another major piece of the SEO puzzle. If a site ranks high, it’s ok to duplicate their strategy and tactics made them successful, but not their content. And try to add to what you’ve learned from them. The only way to gain Google’s trust to create unique content which helps people. You will not go far unless you add something worthwhile to the internet.

Keywords Are Equally Important

The keywords you select, or lack thereof, will have a huge impact on your SEO. You must target keywords with buyers intent if you’re selling something. In pay-per-click advertising, you want to target inexpensive keywords with a moderate to high search volume. With SEO, you can target difficult keywords by creating content based on those keywords, it just will take more time and money for you to rank high for it. Your keywords should appear naturally, but it’s ok to place them in your titles and subheading tags because it helps Google crawl your site and rank it for those keywords.

Video Content Is Valuable

In addition to strong backlinks and fresh content that provides value to people, search engines hold video content in high regard. Websites with videos really boost SEO and videos tell search engines that you’re website is serious about helping people. YouTube is the second largest search engine, so uploading videos to it will only help your business now that you understand how SEO works.


Google’s is the top search engine because it provides very accurate search results. SEO enables your website a way to show Google what type of content is on the site so they can put it in front of the people who crave it. And while they are not the only search engine out there, all of the others feel the same way about backlinks, content, and keywords.